Brand Portfolio

[2/16/2025 UPDATE] This page is a work in progress! To view my most up to date work, please visit Falscara's Instagram & TikTok pages. Thank you!

Wynn collaborates across brands to deliver universal experiences to audiences and clients. She sets ambitious goals, measures her work against results, prioritizes efficiency, and strives towards improvement with the highest standards.

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ULTA Beauty

Managed a community of nearly 320K followers to keep audiences engaged with ULTA Beauty as a retail store and its own cosmetics brand.
Constantly arranging publishing schedule to ensure that videos with trending audios and memes are prioritized in the algorithm.
Filmed and edited viral video content resulting in a total of 1,000,000 views (and counting).

NYX Cosmetics

Managed a growing community of over 400K followers to keep audiences engaged with the brand NYX Cosmetics.
Maintained a consistent publishing schedule.
Strategically planned video concepts that promote new product releases.
Filmed and edited hacks and trending video content resulting in over 3.6 million views.

Clinique

Managed a community of 47K followers to keep audiences engaged with Clinique.
Maintained a consistent publishing schedule.
Strategically planned educational video concepts that promote new product releases and bestselling products.
Filmed and edited trending hacks and ASMR content resulting in over 500,000 views.